Microsoft Dynamics CRM

Microsoft Dynamics CRM

Offer outstanding customer experiences with Dynamics 365 CRM solutions. Spend more time selling, shorten sales cycles, and improve close rates.

Dynamics CRM overview

Microsoft’s complete Customer Relationship Management (CRM) solution unifies people, data and processes with a suite of intelligent applications that work seamlessly together in the cloud or on-premises.

Create and maintain a clear view of customers from first contact through purchase and post-sales. Track all your customer interactions and data in one place. Automate sales processes to boost productivity, gain key insights, streamline sales cycles, and reduce costs.

With Dynamics 365 CRM you can…

Automate your sales process

Set up territories and teams for optimal organisational efficiency. Create price lists, discounts, and unit groups to streamline offer management. Set up goals to track sales rep quotas. Boost productivity, gain key insights, streamline sales cycles, and reduce costs.

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Manage opportunities effectively

Capture and track all opportunities in the system. Utilise organisation-specific sales stages. Establish an organisation-wide process for developing leads. Make business decisions based on up-to-date information on the opportunity pipeline. Effectively measure wins and losses.

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Drive best practices

Set up opportunity-type specific process flows to guide sales reps in correct actions to create consistent processes. Tie multiple entities together for a streamlined experience. Save sales rep time, reduce training costs, and increase user adoption.

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Collaborate in real-time

Create, view, edit, approve, and search for sales literature items. Make use of a central repository for sales information. Track your product information, presentations, brochures, policies, procedures, white papers, competitive information, price lists, annual reports, and manuals.

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Maximise every opportunity

Receive quick suggestions for cross sells and up sells right from the opportunities and orders. Discover new opportunities in your customer base. Enhance service by anticipating customer needs. Maximise profitability by selling to existing clients. Suggest alternatives to better fit needs.

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Access data on any device

Capture and track all lead details in one system, even when traveling. Access and act on customer data from any type of device. Update, qualify, or assign leads and opportunities when on the road. Analyse sales status with rich offline reporting.

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Improve lead scoring

Capture and store responses and leads in one place for easy tracking and assignment. Score and assign responses using predefined algorithms. Instantly assign leads with full interaction history to the right sales person. Track responses across communication channels, linking them to campaign and lead sources. Convert responses to leads and opportunities.

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Automate workflows

Boost productivity with personal, team, or organisational workflows. Dynamically assign tasks to the right person using configurable rules. Accelerate approvals using predefined workflows. Set alerts and reminders of campaign milestones to inform appropriate people.

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Measure pipeline and revenue

Measure your marketing success with key performance indicators. Track key campaign indicators with built-in reports. Identify trends and allocate resources with powerful predictive analytics. Proactively create offers with 360-degree customer views. Compare campaign effectiveness to future campaign decisions.

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Make customer service effortless

Create, manage, and resolve cases by phone, email, chat, web, or in-person contact. Use rules-based routing and escalation to speed first call resolution. Plan and complete case activities manually or automatically and record them for future reference. Deliver appropriate service fast with an at-a-glance view of each customer´s history and service contracts.

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Streamline service scheduling

Define services with related resources and work schedules to increase precision. Gain a centralised view of service workers’ calendars and resources to optimise scheduling. Save time and costs with increased visibility into how well current scheduling is fulfilling service goals.

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Monitor channels for new cases automatically

Set up the system to create cases automatically from posts on social media and email. Route cases to the right queue so agents can respond quickly. Use queues to organise, prioritise, and monitor the progress of your work. Public and private queues allow for specific users to view and manage customer service work.

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Set customer service expectations

Offer differentiated levels of support with Service Level Agreements. Track and analyse First Response and Case Resolution. Track the time for which a case was on-hold or waiting on the customer. Use entitlements to specify the support term based on number of hours or number of cases.

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Analyse and act on market intelligence

Allow sales, marketing, and customer care professionals to listen, gain insights, and more effectively engage with customers across social channels. Measure sentiment across a wide array of social channels to analyse and act on market intelligence. Enable users to track product, brand, competitors, and campaigns globally and in real time to gain a true understanding of their customers and their business across the social web.

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Spot trends and identify key influencers

Find out how much of the social conversation is about your topics, and how the volume of posts is changing over time. The list of search topics gives quick insight into the buzz and trend of the topics that matter most to you. Microsoft Social Engagement supports 20 languages and sources including Twitter, Facebook, Instagram, videos, blogs, forums, news syndication, and RSS.

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Connect with your customers

Grow your social media presence by engaging with social communities using rich multimedia. Enable teams to collaboratively respond and drive social activities by leveraging Office Groups to assign posts, share feeds, and share profiles. View profile details for immediate insights on who to engage with.

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Deep Integration

Dynamics 365 is integrated across the Microsoft portfolio. Take advantage of sales analytics in Power BI, real-time document co-authoring in Word, customer interaction in Microsoft Social Engagement, and native Outlook, Excel, Skype and OneNote integration.

Sales teams can work on data and surface actions directly within Office 365. Quotes can be created using customer insights, accurate pricing and inventory data, and then recorded in the appropriate system, including any custom discounts offered, and sent to the customer – without ever having to leave Outlook.

Dynamics 365 applications for CRM

Dynamics 365 delivers the full spectrum of CRM through a suite of individual apps. The role-based applications can be licenced and used individually or together (Customer Engagement Plan). The option of full or light (Team member) user subscriptions means you pay only for how much you need, and add additional apps or users as your needs grow.

Dynamics 365 CRM solutions

  • Sales
  • Customer service
  • Project service automation
  • Marketing
  • Field service
  • Customer Insights
  • Talent
  • Social Engagement
  • PowerApps
Microsoft Dynamics 365

Did you know?

Dynamics CRM apps are part of Dynamics 365 Enterprise Edition.

Learn more →