<link rel="alternate" hreflang=”pl_PL” href="https://ax-dynamics.com/pl/dynamics-365/for-marketing" />
Dynamics 365 for Marketing

Dynamics 365 for Marketing

Create compelling customer experiences. Dynamics 365 for Marketing delivers powerful, personalised experiences through every phase of the customer relationship.

Marketing App overview

Connect sales and marketing, automate processes, and make smarter decisions to maximise your marketing ROI. Dynamics 365 for Marketing makes integrated, cross-channel marketing possible with a centralised customer profile combining online and offline data.

Take advantage of automated workflows that move and track leads effectively through the marketing and sales funnel. Configurable Power BI dashboards allow real-time tracking of campaign performance, and built-in intelligence helps personalise experiences based upon customer engagement.

Dynamics 365 for Marketing capabilities

Embedded intelligence

  • Harness cutting-edge machine learning and cognitive capabilities to create personalised campaigns that automatically adapt to a customer’s behaviour.  
  • Target the right audience with intelligent dynamic segmentation and prioritise leads using multiple lead scoring models.  
  • Use sophisticated tools to build and coordinate campaigns and generate more leads across earned, paid and owned channels.
Embedded intelligence


Effective communication

  • Take advantage of finer segmentation capabilities to deliver contextual one-to-one communications.
  • Set up automated workflows to retarget across channels and gain real-time insights into ROI.
  • Collaborate with colleagues, customers and leads with built-in Word and Excel templates.
Effective communication


Easy integration

  • Sync leads captured on LinkedIn with Dynamics 365 Connector for LinkedIn Lead Gen Forms.
  • Manage event registrations, speakers, venue logistics, and attendance data with ON24.
  • Build a social profile, surface new leads, and engage with prospects and customers across social channels with Microsoft Social Engagement.
Easy integration



Finance and Operations deployment options

Flexible options

The choice of deployment options gives you the flexibility to start on one scenario and change later. From full cloud to cloud + edge to local business data, you can move in either direction depending on your organisation’s business needs.

On premise instalation

Run business processes on-premises, with local transactions and data storage, without replication of any business data to the Microsoft cloud. You have the choice to turn ON or turn OFF cloud synchronisation of business data. If cloud synchronisation is turned OFF, no business data leaves the trustee’s boundaries. For this deployment scenario, the application servers and SQL database will run in your own (or partner hosted) data centre.

  • Disconnected data center
  • Local data residency
  • Capitalise HW investments
  • Single instance only
Cloud + Edge deployment

Gives you complete control when your mission-critical business processes need uninterrupted execution. Cloud + edge combines a central cloud node with local application services and business data that is stored locally. The cloud connection ensures a single view of the business across the local instances and offers embedded Power BI, intelligent analytics and machine learning in business processes. The cloud instance also provides the local installation with data failover in Azure, automated deployment and continuous updates.

  • Cloud - Microsoft managed
  • Edge - Customer managed
  • Multiple local workplaces
  • Local data residency in addition to cloud
Cloud deployment

Take full advantage of the power of Microsoft Azure cloud with embedded Power BI, intelligent analytics and machine learning in business processes. Azure cloud is the industry leader in compliance, security and privacy. Your organisation retains complete ownership and control of your data at all times.

  • Fully managed by Microsoft cloud service
  • Systems of intelligence
  • Planned multi instance federation
  • Elastic scale out


Preferred vendor

A survey asked 6,700 enterprise decision-makers worldwide about their ERP purchasing intentions. More than half chose Microsoft Dynamics as their preferred next investment.

Source: ICT Enterprise Insights 2013, Ovum Research.

Companies earning $50m to $1bn.

Companies earning $50m to $1bn.

Companies earning $1bn or more.

Companies earning $1bn or more.


Lower costs

Research by Panorama Consulting identified Microsoft Dynamics as the Tier 1 ERP solution with the lowest total cost of ownership.

Source: Clash of the Titans 2016, Panorama Consulting Solutions.
(in $)
Planned vs actual


Market share

In the manufacturing industry Microsoft Dynamics has greater market share than other Tier 1 ERP vendors.

Source: The 2015 Manufacturing ERP Report, Panorama Consulting Solutions.
top ERP vendors by market share


Speak to a Dynamics 365 for Marketing expert

If you're considering Microsoft Dynamics 365 for Marketing, or just want more information, we're happy to answer all your questions.

Call us: +44 20 7183 1001Mail us: info@anegis.com
Dynamics 365 for Marketing