Exterion Media

Exterion Media is Europe’s largest privately held out-ofhome advertising business, serving advertisers in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China.

Their core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. They are also one of the leaders in digital out-of-home advertising. Exterion Media is owned by Platinum Equity, a leading private equity firm specialising in mergers, acquisitions and operations.

This Microsoft Dynamics AX project has involved the development of a complete management media module, including development of a pack builder, availability engine and simulation, artwork scheduling and pricing and 3 integrations, to SalesForce, BroadSign and Interserve. The module worked seamlessly with the remaining Dynamics AX functionality.

Project tasks undertaken

  • Functional requirements gathering
  • Gap analysis
  • Software specification documentation
  • Software development
  • Work package unit and system testing
  • IT user training and documentation

Other project features

  • Built a new media management module
  • Developed an inventory pack builder, which could utilise a range of attributes
  • Built a simulation tool to show the availability of inventory for booking
  • Modified the pricing module which tied in seamlessly to ordering
  • Developed a comprehensive media scheduling tool
  • Built interface to Broadsign, to allow automated upload of video content
  • Built interface to Salesforce so that orders could be controlled from there
  • Utilised TFS to control work package development and track issues
  • Developed automated build and test scripts to help control code quality