According to a report from Synergy Research Group, Microsoft is the fastest growing vendor in the enterprise Software as a Service (SaaS) market with annual revenue growth of 45%. The report, covering the year to Q2 2018, also puts Microsoft at number one in market share with 17% of the global enterprise SaaS market, ahead of Salesforce, Adobe, Oracle and SAP.
The market for SaaS enterprise business applications, such as customer relationship management (CRM) and enterprise resource planning (ERP), is small compared to on-premises software which still accounts for 85% of total enterprise software spending. The Microsoft enterprise SaaS portfolio includes the CRM and ERP Dynamics 365 platform.
Last quarter, the enterprise SaaS market generated $20 billion in revenues, a figure Synergy forecasts will continue to grow strongly “across all SaaS segments and all geographic regions”.
A native of London and a graduate in economics, Simon began his marketing and PR career in the music and film industries. Simon is fascinated by the compelling ideas that shape our future and communicates them with passion.